2017 colormix™ Color Forecast: Intrepid by Sherwin-Williams
Intrepid
The state of color has never been more restless. New spirituality, cultural flux, feisty self-expression and soulful nostalgia are combining to paint an emerging portrait of our shared future.
The virtual and the real are blurring in the form of seamless commerce and “office anywhere” collaboration. Impatient for social and political change, we’re reinventing ourselves first. Identity has never been more fluid. “You do you” is the mantra of a generation primed for self-expression, cheered on by their own #squad and tossing aside old categories. There’s a feisty energy to our present moment, arriving in fiery tones and vibrant, kimono colors.